Milano (2022)

Italian Taste Summit for a sixth edition is expanding with a new format always focused on B2B but finally also focused onItalyrises Vino al Vino addressed to buyer italiani and to National territory with the doors open to end consumers.

For this 6th Edition Palazzo Serbelloni was selected, the most sought after venue in Milan for years. In its rooms artistic exhibitions, conferences, fashion shows and events of big brands such as Atelier Swaroski, 𝐄𝐫𝐦𝐚𝐧𝐧𝐨 𝐒𝐜𝐞𝐫𝐯𝐢𝐧𝐨, 𝐓𝐫𝐮𝐬𝐬𝐚𝐫𝐝𝐢, 𝐌𝐚𝐱 𝐌𝐚𝐫𝐚, and others.

Palazzo Serbelloni it will be a place for  interconnections between wineries, consortia and Italian buyers, the public as well as, as always, the best of  foreign key players from all over the world such as Japan, Hong Kong, USA, Mexico, Canada, Russia, Great Britain, Switzerland and other European nations (including Eastern ones). From 23 till October 25, 2022 this scenario, properly representative of the Italian heritage, will be transformed into the ideal and concrete bridge for theItalia (B2B & B2C) and between Italy and the key markets of Italian wine in the world (B2B). They are therefore created two distinct moments to ensure focused and specialized appointments on different territories.

Italian Taste Summit, on 23 and 24 October specializes in B2B 𝐄𝐗𝐏𝐎𝐑𝐓 to establish relations with foreign countries. Are provided:

• 80 wineries in the export space
• 30 wineries in the Italian space
• 40 journalists from the main national and foreign newspapers
• others commercial operators and companies in sectors related to the wine world
• a Gala Dinner Party of this sixth edition is hosted by the Academy of a three-starred chef in Italy and a multi-starred chef around the world, with whom the press offices will be united. The dinner will involve companies that focus on the visibility of their brand.

Vino al Vino with focus on B2B e B2C ITALIA to deepen relationships in the area of Italy will take place on 25 October, again at Palazzo Serbelloni. The Format Vino al Vino is divided into the following events:

• B2B meetings trade with 40 Italian buyers
• Masterclass e tasting with international critics and journalists from the important Italian publications Wine and Lifestyle
• Masterclass e tasting by the topics dedicated to the public
• Walk around tastings for consumers

Italian Taste Summit and Vino al Vino are 2 formats, 2 distinct events, independent in terms of organizational and fiscal management.

Next newest of the next event is the no longer symbolic insertion of the Premio Nobili Terrae. It is a recognition structured in today's marketing key, strongly identifying and commercial at the same time given the involvement in the Jury of buyers as well as the leading professional members of the Scientific Technical Committee born spontaneously during the previous edition held in the Masi Agricola offices...